Kaelo Black Beauty



Description

Kaelo Black Beauty (KBB) is a business focused on empowering young black children with a positive self-image through selling black dolls and toys that represent various African cultures and ethnicities.

The focus of this project was to help KBB increase their digital revenue, primarily because this offered a channel that would allow them to sell their toys at scale and earning a higher profit margin on their sales. This would also serve as a key starting point in order to track the effeciency of future digital marketing campaigns.



Project

Building an e-commerce site for KBB, tailored for their target audience