E-Squared is a venture capital firm that works with the Allan Gray Orbis Foundation to enable Allan Gray Fellows and Social Enterprises to build and scale high-impact organisations which will create jobs, attack poverty and contribute to transformation in South Africa. E Squared was formed in 2007 as part of Allan Gray Proprietary Limited’s (AGPL) empowerment initiative. E Squared acquired shares in AGPL, effectively a portion of the Gray family shares, with a loan from Standard Bank. The proceeds of this transaction were donated to the Allan Gray Orbis Africa Endowment. It was intended that E Squared will use the dividend flow from its shareholding in AGPL to fund its activities.
For the 2018 Allan Gray Accelerator, Hooros was appointed as the digital partner for the programming, providing market, competitor and business insights and aiding ventures in building digital tech solutions and implementing digital marketing campaigns to scale their ventures.